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The 4 million users that Brave was able to win over are impressive when you consider that Brave has only been around since January 2016. However, the inventor of Javascript and co-founder of Firefox has higher goals.
Through Brave, Eich plans not only to gain a larger market share among browsers, but also to promote the introduction of crypto currencies into the mainstream. If Brave continues to grow at the predicted rate and Coinbase lists Brave's Basic Attention Token (BAT) at the end, both could soon come true.
Chrome the competition
Chrome has the largest market share. The use of Internet Explorer is steadily declining. What sets Brave apart from its competitors, however, is the unique mix of privacy and data protection, ad blockers and the reward system through the native crypto currency BAT.
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Brave protects user privacy by automatically blocking all ads, trackers, and "fingerprints" that businesses typically use. However, users will soon be able to decide for themselves how much data to store in the browser. In addition, many enhancements will be introduced in the next upgrade.
A positive side effect of blocking unwanted trackers is the increased speed. The Brave browser* is up to eight times faster than its competitors Safari and Chrome, and it is estimated that blocking ads and trackers that a browser would normally download can save users up to $276 on mobile data charges.
While this is good for users, it has the disadvantage for online businesses that it has a negative impact on revenue streams. But Brave and BAT have a solution for that, too.
Money for your attention
Users can earn BAT via the Brave browser. When a user chooses to activate ads, a portion of the advertising revenue is credited to BAT. For example, the user could use this revenue to donate BAT to their favorite websites.
This offers Brave users an introduction to crypto currencies and at the same time creates the possibility that websites or Youtuber can be paid directly by consumers.
Companies that suffer losses due to ad blockers have either introduced paywalls, ask for donations or force users to turn off ad blockers to read content. If the BAT platform were to generate consistent or higher revenues, these online sites could switch to offer users a better experience.
Coinbase and BAT: the perfect match
On 13 July, Coinbase revealed that BAT was one of the crypto currencies it was considering for its platform and many speculators now believe that BAT will be added as the next crypto currency.
There are several reasons for this speculation. First, BAT is the "only" ERC-20 token allowed in the Apple Store. Another reason is Coinbase CEO Brian Armstrong, who took a liking to this project. Armstrong has mentioned BAT several times and the benefits of the crypto currency are consistent with the CEO's vision. In addition, Coinbase recently listed BAT in a panel discussion.